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Business Tips from My Pink Pages Blog

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How to Keep That Spark Alive in Business

There are some people who can work at any business – whether selling doughnuts or raincoats - and remain passionate. These people are often passionate about business itself so it doesn’t really matter what they’re selling; what matters is the thrill and chase of building a business. However, for many of us, the trick to running a successful business is to be passionate about what we do. Here are a few tips to help you build a business you are passionate about. #1 Know your “why” – Early on in your business, write out a mission statement. While these statements can seem stuffy and old-fashioned, it really does make sense to take the time to write one out. A successful, passionate business owner will be able to state what they do and why they do it in a few short sentences. Take a little time to think about why you want to do what you’re doing. What is your end goal? Is it more money? Is it freedom or a sense of achievement? Is it to help others, or all of the above? …
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The Emotionally Intelligent Recruiter Podcast

The Emotionally Intelligent Recruiter with Caroline Stokes People leaders (that’s you!) are recruiters for your company. Whether you are a CEO, CHRO, COO, recruiter, sourcer, HR Director, AI specialist or manager of your firm: you are a human hiring another human to reach the big hairy audacious goals you’ve promised both your shareholders and customers. At The EI Recruiter, we love tech and human advancement. Podcast host Caroline Stokes, Author of Elephants Before Unicorns: Emotionally Intelligent HR Strategies To Save Your Company (Entrepreneur Press, 2019) has been in the heart of tech internationally for 27 years and advocates for organizations to adopt tech in order to achieve benchmarks faster. Many EI Recruiter podcast conversations spotlight various new technologies that can enhance your company’s operations. But tech is only one piece of a much larger puzzle. At the EI Recruiter we believe that if work is to be meaningful, it has to first be human. Beyond tech, th…
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About Progress Podcast

About Progress Podcast with Monica Packer Interviews with recovering perfectionists, paralyzed dreamers, and balanced achievers + meaningful discussions on self-improvement. Learn how people work on themselves, aspire to dreams, get out of ruts, achieve goals, and overcome obstacles all while keeping their self-worth in tact. It's about progress, not perfection! Listen on Apple Podcasts Listen on Stitcher
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#RealWomenGoLive Podcast

#RealWomenGoLive with Sandra Centorino Most women business owners do NOT have a video/audio marketing strategy because they spend too much time making excuses NOT to go live! Sandra Centorino has created a movement called #RealWomenGoLive that is designed to help, teach and literally throw YOU (Real Women) right into the world of LIVE! The RWGL Podcast will shine the light on women heroes that are using live video and audio by sharing their wins! The podcast is designed to motivate those women listening to take action and jump right in! Sandra’s #ShareTheDare challenge will end each episode asking women to go live!' Listen on Apple Podcasts Listen on Spotify
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Communication And Follow Up In The Business World

Out of all the skillsets that are necessary to be a success, communication is perhaps the most important. Think about it. Communication is the only way for us to share concepts, ideas, feelings or plans. It’s the only way we can tell others about ourselves. If you own a business, it’s the only way to attract the attention of new customers and keep the attention of current customers. Since customers mean sales and sales mean profits, communication is actually currency. In other words, the manner in which you communicate is directly related to how much money you make. That is a powerful thought.

If communication is related to financial success, then it stands to reason that only good communication skills have value. Therefore, if one of your goals is financial success, you need to take the time to hone your communication skills and develop the most effective way to talk to your customer base. One of the best places to start this process …

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Get Seen, Get Heard, Get Famous

You never know when the opportunity to share your expertise and garner free publicity will show up.

Case in point, not long ago, I had the privilege of being on Bolder Business Woman with the amazing Aprille Jaynes. She found me  on LinkedIn and asked if I would like to share a few marketing tips with her listeners. She was one of the most organized and delightful hosts with whom I have had the honor to share my story. Since that time, show has been shared, tweeted, retweeted and listened to thousands of times.

I also recently connected with Tonya Scholz of SocialChats.net and had the same opportunity. Social Chats is a really laid back, conversational style of programming that leaves guests feeling good about themselves. Tonya and I have been connected on social media for years and just recently were introduced via a mutual friend. We hit it off right away and now…

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