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Featured Podcast – The Drop in CEO

Inspire your team. Elevate your people. Transform your organization from within. The most common problem business leaders face is being able to identify a problem before it ripples into the entire organization. As the Drop in CEO I help businesses get to the root of the issue and use 15+ years of proven executive leadership strategies to fix the problem and make way for a brighter future. Join Deborah Coviello, each week as she connects you with CEO’s and industry leaders who are doing the work of transforming their businesses from the inside out. Learn how to be an inspirational leader, take control of your career, and build a strong foundation of purpose. What if the secret ingredient to your company’s success is you? Inspirational leadership starts with acknowledging that people are the most important asset in your company. Learn how to identify strengths within others and elevate them to the next level of success. Learn more and listen on Apple Podcasts

Direct Marketing with Postcards or Sales Letters

A mistake that a lot of online marketers make is ignoring the potential of offline marketing. It used to be that direct mail marketing with postcards or sales letters was the go-to way to market. Then online marketing took off and many businesses left behind offline marketing opportunities - and they're missing out. But even if you decide that you want to use one of these forms of marketing, there can be a debate over which form of advertising is the better one to use. The answer is simple. The one that you choose depends on the business advertising needs. If your pitch is short, you won't need a lot of copy, so using a postcard is feasible and it saves money over sending a sales letter. This is especially true if you use headline marketing. However, some people prefer to get a sales letter because they think it looks nicer. Plus, using a sales letter allows you to add a responder. You can't do that with a postcard. People have become savvier about certain types of …

Presentations Come in All Shapes and Sizes

There is more than one type of presentation that can be given to an audience. The purpose of each might be different, with the main goal being to influence the audience in some way. Below are some tips on how to get it right, as well as a list of some of the common types of presentations you might be asked to participate in throughout your life. Some you may have already tackled. Getting It Right Presentations are a way of communicating information to others. The best way to approach these presentations is to plan for them. As soon as you accept the challenge, preparation begins. Regardless of the type of talk, here are a few things to keep in mind. * Length of time – This dictates how much detail will be included. * Topic – If you choose your own, make sure that you get information on the target audience. If you are given one, research it thoroughly for important facts to include. * Outline – Plan what will be included in the presentation so you stay on topic. …

Featured Podcast – Cultivating H.E.R. Space

This week's featured podcast is Cultivating H.E.R. Space: Uplifting Conversations for the Black Woman Terri Lomax & Dr. Dominique Broussard In a world where black women are often underrepresented and misunderstood, we need more safe spaces to just… be. Every Friday, join Dr. Dom, a college professor and psychologist, and Terri Lomax, a techie and motivational speaker, as they initiate authentic conversations on everything from fibroids to fake friends. If you’re a Black woman looking for an extra dose of inspiration on the go, pull up a seat and join us on the Cultivating H.E.R. (Healing, Empowerment, Resilience) Space podcast. Learn more and listen on Apple Podcasts

Show Her the Money!

Is there really free money for my small business? This is the question many women entrepreneurs ask themselves when starting their businesses and when they need capital to expand or revamp their growing companies.

Are you a female entrepreneur in need of a small business or business grant? Are you in need of free money to begin a business but don’t know where to start? If these questions have crossed your mind of late don’t worry because there IS hope for your business. It comes in the form of grants, scholarships and loans. None of which is necessarily easy to obtain and yet, they are not impossible either. The biggest challenge is where to find them? And how to go about getting them once you do?

These grants, loans and scholarships come in many forms. From private investors, to banks to corporations, to associations, to governments. For instance, if you live in …

Finding Positive Role Models For A Better You

Having a positive role model makes a big difference in your general outlook on life. It doesn’t matter who it is, or whether it’s one person or several. The important thing is they motivate and inspire you to do better. The value of finding positive role models for a better you is much more than having someone to look up to. It helps you live a more rewarding, fulfilling life. In this article, we’ll talk about the benefits of having role models. We’ll also tell you what makes a good role model and how they can help you build a successful life. The Importance of Having a Role Model The novelist, Oliver Goldsmith, once said, “People seldom improve when they have no other role model but themselves to copy.” He’s 100% correct. You know you have a good role model when they have a strong set of core values. They’re also willing to accept their mistakes and learn from them. Positive role models influence our decisions for the better. When we’re going through a hard t…

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Presentations Come in All Shapes and Sizes There is more than one type of presentation that can be given to an audience. The purpose of each might be different, with the main goal being to influence the audience in some way. Below are some tips on how to get it right, as well as a list of some of the common types […] […]	Show Her the Money! Is there really free money for my small business? This is the question many women entrepreneurs ask themselves when starting their businesses and when they need capital to expand or revamp their growing companies. Are you a female entrepreneur in need of a small business or business grant? Are you in need of free money […] […]	Finding Positive Role Models For A Better You Having a positive role model makes a big difference in your general outlook on life. It doesn’t matter who it is, or whether it’s one person or several. The important thing is they motivate and inspire you to do better. The value of finding positive role models for a better you is much more than […] […]
Top Questions to Ask before Launching Your Own Business If you have decided to launch a business, you have made a very courageous choice. There are many things you need to know before launching a new business. There is inventory to take into consideration, initial start-up cost and upkeep, hiring employees, sales, marketing…and the list goes on extensively. Here are some top questions you […] […]	WHY BEING REALISTIC HOLDS YOU BACK If you want to be certain that you will never face a challenge or find yourself in a difficult bind, then it is very important to have tame and realistic goals. Goals that you know you can achieve with minimal effort and hardship. However, if you want to have any degree of excitement and experience […] […]	How Better Self-Care Can Lead To Success Self-care is often brushed aside for things seen as more important; business meetings, social commitments, family obligations. While these things are important (and can in some cases contribute to self-care), it is important that we take time to ourselves when we need it. This personal investment will not be for nothing; in fact, self-care is […] […]