What Successful Mompreneurs Have in Common

If you’ve ever wondered how some women seem to be able to do it all and have it all, you’ve come to the right place. The first thing to know is that that there’s no such thing as a Super Mom, and that women who appear to have it all, don’t. What they do have is a life that works well for them. And you can too. Successful mom entrepreneurs all have a few key characteristics: * Confidence, or at least a willingness to take a risk. Everyone, even the most seemingly perfect person has insecurities. The difference between successful mom entrepreneurs and others is they have the ability to take a risk. This takes both a high level of confidence and the ability to push past any insecurities and surge forward to achieve what they want. * Resilience, which means a positive attitude and the ability to adapt (because what are you going to do when your youngest gets sick on the day of a big teleconference?). Successful mom entrepreneurs are great at bouncing back from mistakes a…
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Have You Ever Thought About Starting a Business of Your Own?

If you have ever thought about starting your own business, its important to know who you are and if you have the "qualities" it takes to have  an Entrepreneurial Mindset? There are several ways to tell if you have this entrepreneurial mindset. Moreover, there are just as many ways to clear the road to becoming an entrepreneur. To Have the Entrepreneurial Mindset, Consider these Personality Traits: ___ Leadership qualities ___ Creative thinking ___ A feeling that there is something more than what you are doing in your current job ___ Innovative ideas If you show any or all of these qualities, you could very well be on your way to owning your own business because you do have that entrepreneurial spirit. How to Clear the Road toward Entrepreneurial Success (photo courtesy of Freepik) Going from the 9:00 to 5:00 grind to the entrepreneurial spirit may not be the easiest path, but it is something you can achieve. However, there are several steps you need to t…
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Five Ideas to Get Your Freelancing Noticed

You started from scratch. You built your freelance business up from nothing. You’re doing well and you're proud of your accomplishments. However, you want more. You want to build a bigger business - one that supports all of your personal and financial goals. Here are five top tips to take your freelancing business further. #1 Publish - Publishing e-books, books and reports on pertinent and relevant topics in your industry will make you a household name. When you meet prospects you can say, “Here, let me give you a copy of my book.” Perhaps more importantly, people will start coming to you for your services because they’ve heard of you through your book. Publishing enhances your authority and credibility. It also makes it possible to justify higher rates. You are, after all, a published author and expert. #2 Blog - Okay, so you’re probably blogging already. But are you blogging on other industry blogs? Are you guest blogging for those movers and shakers in your industr…
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5 Tips For Crafting Compelling Subject Lines

When it comes to email marketing, the first thing you need to get right is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email content is. It’s easy to spend a lot of time crafting a great message and then just slap a subject line on it at the end. Spend some time writing them and see what type of headline gets you good open rates. Here are five tips to get you started. Keep It Short You want your readers to see the entire subject line before they click it. You also want to make it easy for people to scan through their emails. Try to get your point across in 50 characters or less. Pay attention to how your subject lines look on your own devices. Another great idea is to keep a swipe file of subject lines that grabbed your attention. Even if the emails are on a very different topic, you can adapt them for your own needs. Avoid “Spammy” Words Stay away from using any words we all associate w…
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Are You a ‘Mompreneur’? Then you Need a Good Support System

One of the most challenging aspects of being a 'mompreneur' (mom entrepreneur) is learning how to ask for help. Of course, before you’re ready to turn to your support system, you have to recognize or build one. Here’s how to build a good support system. * Family. If you have family nearby, they’re often the easiest to turn to. After all, that’s what family is for, right? You help each other when you need it. If you’re new to asking for help (and many mompreneur suffer under the delusion that they can and have to do it all), then family is usually a great place to begin asking for help.   Ask them to watch your children during crunch times in your business, or to help you take care of errands and chores and remember to return the favor. Once you get accustomed to asking for help from family, taking the next step and turning to friends, neighbors and associates won’t be so difficult. * Friends. Friends are the next easiest group of people to add to your suppo…
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Top 7 Analytics/Statistics to Track in Your Business

Small business owners are great at creating products and services. This is because entrepreneurs are "idea people" at their core. Some are even great at developing an initial customer base. Unfortunately, many business owners don't know the crucial ins and outs of business management. Track the following 7 metrics and you will have a much better understanding of how to make your business successful. 1. Customer acquisition cost How much does it cost for you to acquire a new customer? This important business metric can include a lot of factors. Your personal time, marketing efforts, business insurance, utilities, payroll, and several other expenses come into play here. Your customer acquisition cost should be expressed as how much money you spend to bring in new business divided by the number of customers you acquire over a certain period of time. 2. Lifetime customer value How much revenue does every new customer generate for you over their lifetime? Business ow…
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The 5 Considerations You Need to Make When Creating Your Business Plan

"If you fail to plan, you are planning to fail." That quote has been bandied about for so long, it is difficult to accurately determine who said it first. It has been credited to Benjamin Franklin and other great minds. Regardless who first made the statement , or since, it has definitely proven true where launching and managing a business is concerned. When creating your business plan, remember the following 5 important considerations that will help you achieve your goals. 1. Raising capital Forbes magazine reported that 8 out of 10 businesses fail within their first 18 months. What is the principal reason behind that 80% failure rate? The primary reason businesses big and small, off-line and online, fail so quickly is a lack of capital. You need upfront money to launch your business. You should also set some plan for a continual influx of capital, whether that be through sales, outside investors and venture capitalists, or diverting your personal income to your b…
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Twelve Tips to Develop Your Online Media Kit

An online media kit is a page on your website where media and potential advertisers can learn what they need to know about your company. It generally contains: * Company overview * Summary of your products and services * Press releases or newsworthy items * Professional credits * Advertising rates * Traffic and demographic information * FAQs * Case studies, success stories, or testimonials * Professional surveys or reports * A calendar of industry or media appearances It makes sense to make sure you have a top-notch media kit available to interested parties. The promise of potential media coverage will undoubtedly boost your business and profits. And an increase in advertising sales, if you sell ad space on your website, is always welcome. Here are the top tips to develop your online media kit: * Make sure your press releases and newsworthy items are up-to-date and that they’re organized with the most recent release at the top. * Take the time to craft c…
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How Savvy Women Who Work from Home Stay Motivated

Here are a few tips to help savvy work at home moms (WHAM) stay focused and motivated. #1 – Set a schedule. One of the best ways to stay productive when working from home is to separate work from home. By setting work hours you say to the world and to yourself “I’m now working and can only deal with work.” Once your work hours are finished you can then move on to other tasks. This is exactly what you would do if you worked outside the home. Being strict with yourself and setting a work schedule means that you not only get more done but you keep motivation at an all time high. It’s very demoralizing to fall behind on your work and this can really send any motivation you have into a nose dive. Avoid this trap by working to a set schedule. #2 – Create a goals board. Creating a visual reminder of why you do what you do is extremely motivating. This can be a simple cork board that you add written goals to. You can also add pictures of your family and other reminders…
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Are you a Maker? – How to Earn Money from Your Passion

Do you love to create things? Do you have a talent for putting together intricate and interesting designs? Can you create practical items along with works of art? If you have a passion for crochet for instance, you might be delighted to know you can make money from it. Here’s how: #1 Decide what main type of crochet item(s) you want to focus on. For example, if you make a great winter hat, then perhaps that is your niche. What about holiday stockings, mittens, pet clothes, or handbags? If you have a specialty crochet item you like to make or are often requested to make, that may be the perfect place to start. #2 Create a small inventory. This inventory will be the items you use to market your business. You’ll take photos of them and use them on your marketing materials, your website and your product catalog. It makes sense to take your time and create some truly special items. #3 Decide how much time you can invest in your business and create some goals. If, for ex…
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The Top Ten Success Skills Anyone Should Have

When it comes to success, there are a few basics skills you should not only have, but work on improving and mastering over time. They will greatly increase your chances of reaching your goals and making great things happen. Let’s quickly run through the list. Success Skill # 1 Goal Setting Your goals are your roadmap and compass. Without a goal, it’s hard to know what you should be working on or when you’ve succeeded. Always start by setting a well-defined goal and if possible put a deadline on it. Success Skill # 2 Decision Making A big part of being successful is making the right decisions. What path should you take, what should you work on next. Those are important choices that influence all aspects of your life. Get comfortable making decisions and learn what you can do to pick the right one more often than not. Practice and experience are great teachers here. Success Skill # 3 Time Management Time is our most limited resource. To make the most o…
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What to Expect From a Coach

There are many different coaching styles and just as many opinions as to which is best. Here is a list of what you can expect from the coaching relationship: Visionary: A coach helps you envision your desired outcome. Strategist: A coach helps you map out a plan to reach your goals. Partner: A coach helps you reach the desired goal. Trainer: A coach teaches you the skills, strategies and techniques to address your concerns. Resource: A coach provides resources and connections to ensure your success. Listener: A coach listens. Motivator: A coach inspires. Supporter: A coach provides support in difficult times. Advisor: A coach offers advice to help you grow. Guide: A coach helps you get and stay on track. Helper: A coach assists you with difficult assignments. Assertive: A coach is direct when needed. Accountability: A coach helps you reach your goals by checking in regularly. Coachin…
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To Engineer Explosive Growth In Your Business You Must Stack Your Efforts

In order to create explosive growth in your business, you must take actionable steps like writing down your goals as well as mindset pieces like the one about stepping out of your comfort zone. In this article we are going to talk about  combining those pieces into something that can give you that explosive growth you want. You see when you use the basic concept of exponential growth to your advantage, it doesn’t take very much progress in any one area to see big results. We briefly touched on this idea back on day three when we talked about increasing traffic, subscribers, and customers to add to our bottom line. Today we expand on this whole idea in a few different ways and tie it all back into setting goals and business planning in general. The idea is to make progress on your goals and stack them in a way that gives you leverage. Here’s an example. Let’s say your first goal is to grow your current part time income by $500 a month so you can quit your day job. Followin…
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6 Hobbies You Can Turn Into A Side Hustle

Wouldn’t it be great if you can make money from your hobbies? You’d be doing something you love and earning money on the side, too! In this article, I’m going to show you 6 popular hobbies that you can easily turn into a side hustle. 1. Writing If you love writing, then you’ve got quite a few side hustling options to consider. You can start a blog, you can do freelance writing (copywriting pays pretty well!), you can even write eBooks. You can even commission poems and sell these for a nice profit. 2. Graphic design If you’re more into art and drawing, and you basically have a good eye for design, then you can sell your designs at various marketplaces online. You can design t-shirts and sell it on social media. You can have people pay you to create logos, social media graphics, icons, infographics and various artwork. 3. Singing If you’ve got a good voice, you can sing in bars, clubs or restaurants. Or you can join a band and be their lead or backup vocal…
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Why You Should Write to One Person On Your Blog

People end up on your blog a number of ways. They may be referred to you by friends or colleagues, or reach one of your blog posts through an Internet search. However someone finds your blog, that person doesn't care how many other people you are trying to reach. If you receive 1000 unique visitors to your blog each month, none of those human beings is thinking about any of the others. This is why it is extremely important to write in the second person. This means addressing your content to the words you, yourself and yours. No matter how much traffic you get, your blog is visited by a single person at a time. If someone was talking to you, across a coffee table in a friendly chat, wouldn't you prefer it if they spoke to you as an individual, rather than a member of a group? People love being recognized for who they are as an individual. When you write your content as if you are speaking to that individual, a single person, that person that reads your content as if you…
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How to Identify Your IDEAL Client

If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of her ideal client. Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your brand to appeal to everyone. Your prices might not be in line with what some can afford. Your branding might not resonate with others. Your story may not touch everyone with the same sense of urgency. And when you try to reach everyone, rather than narrowing your focus to your truly ideal client, you dilute your message, making it even less likely that those perfect customers will find you. But if you’re just starting out, it can seem an impossible task to know who your ideal client is. Start with these three points. 1. Gender. Is your audience male or female? While men and women might both read and enjoy your content—and even buy your products—you will …
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100 Top Business Books by Women

(ORIGINALLY SHARED ON HER BUSINESS LISTINGS BLOG) ... in celebration of Women's History Month 2019 The first-annual list of 100 Top Business Books by Women written (in the past 5 years) is finally ready! And my team and I at HER Business Directory Listings are delighted to share it with you. In Celebration of Women's History Month and International Women's Day, we are unveiling our new list of 100 Top Business Books by Women. We thoroughly enjoyed compiling this list and in fact, had quite a bit of help. In addition to our own research and the books we have read, we relied upon our list of connections including social media outreach to learn about great books written by women. We asked women in our Facebook Groups, posted on Instagram, Twitter and LinkedIn.  In addition, during our podcast interviews, we asked the experts which books they recommended... the combined results are listed below. If you are a business owner, or have been thinking about starting a business, a…
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How to Add Your Business

  Learn more about HER Business Listings and how to effectively add your business to our Women-Owned Business and Professionals Directory as well as the benefits of upgrading to a Premium Business Listing when you visit our About page. Here is an easy to follow Step by Step Tutorial: How to Add your business to Her Business Listings Directory (is the same steps to adding your listing to My Pink Pages) from Heidi Richards Mooney   A FEW LISTING TIPS: ALL LISTINGS MUST BE SUBMITTED IN ENGLISH! ALL OTHERS WILL BE REMOVED. UPLOADING A LOGO: LOGO DIMENSIONS SHOULD BE at least 250 X 200 (or any combination that equals those dimensions - the first number is 1.25 times larger than the second number in pixels) SLIDER IMAGE DIMENSIONS SHOULD BE at least 600 X 400 (eg. 1200 X 800 or 2100 X 1400 or any combination that equals those dimensions - the first number is 1.5 times larger than the second number in pixels). SLIDER IMAGES ARE ONLY AVAILABLE TO PREMIUM…
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