Direct Marketing with Postcards or Sales Letters

A mistake that a lot of online marketers make is ignoring the potential of offline marketing. It used to be that direct mail marketing with postcards or sales letters was the go-to way to market. Then online marketing took off and many businesses left behind offline marketing opportunities - and they're missing out. But even if you decide that you want to use one of these forms of marketing, there can be a debate over which form of advertising is the better one to use. The answer is simple. The one that you choose depends on the business advertising needs. If your pitch is short, you won't need a lot of copy, so using a postcard is feasible and it saves money over sending a sales letter. This is especially true if you use headline marketing. However, some people prefer to get a sales letter because they think it looks nicer. Plus, using a sales letter allows you to add a responder. You can't do that with a postcard. People have become savvier about certain types of …
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How To Communicate More Clearly

Communication is the foundation of everything we do. Whether you leave the house or not, you still communicate with others daily, be it online or in person. How well you get along with people hinges on how well you communicate. How successful you are in life hinges on how well you communicate. There are a few 'rules' that you can apply to all of your communications. Why? This is specifically for work or professional communication. Often, we waste a lot of time and energy communicating when we don't actually know why we're bothering. So, think about what you would like to accomplish? This can also be applied to your personal life, even idle chit-chat can have some type of purpose, whether it's bonding or getting to know someone. When others initiate a conversation, consider why it's taking place. If you can't understand why try to gently guide the dialogue to determine the why. The purpose of this is to focus and understand the why to avoid rabbit trails and side iss…
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