When a handshake is not enough: why you need a Partnership Agreement

If you set up in business with one or more other people but do not wish to set up a limited company, a partnership arrangement will be deemed to exist at law without the need for a formal contract. However, whilst a written partnership agreement is not required to form a partnership, if you wish to avoid uncertainty and the automatic application of potentially unsuitable statutory law, a formal agreement is a wise investment. What happens if we don’t sign a Partnership Agreement? In the absence of a written agreement, the provisions of the 1890 Partnership Act will apply. In essence, these state that all the partners are equal and share profits, losses, start-up and running costs as well as the workload equally. Whilst the provisions are intended to provide an equitable framework for running your business, in reality, there are significant implications. For example; - all partners will be entitled to share the profits equally regardless of how much capital, effort or s…
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5 Tips For Crafting Compelling Subject Lines

When it comes to email marketing, the first thing you need to get right is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email content is. It’s easy to spend a lot of time crafting a great message and then just slap a subject line on it at the end. Spend some time writing them and see what type of headline gets you good open rates. Here are five tips to get you started. Keep It Short You want your readers to see the entire subject line before they click it. You also want to make it easy for people to scan through their emails. Try to get your point across in 50 characters or less. Pay attention to how your subject lines look on your own devices. Another great idea is to keep a swipe file of subject lines that grabbed your attention. Even if the emails are on a very different topic, you can adapt them for your own needs. Avoid “Spammy” Words Stay away from using any words we all associate w…
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How to Identify Your IDEAL Client

If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of her ideal client. Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your brand to appeal to everyone. Your prices might not be in line with what some can afford. Your branding might not resonate with others. Your story may not touch everyone with the same sense of urgency. And when you try to reach everyone, rather than narrowing your focus to your truly ideal client, you dilute your message, making it even less likely that those perfect customers will find you. But if you’re just starting out, it can seem an impossible task to know who your ideal client is. Start with these three points. 1. Gender. Is your audience male or female? While men and women might both read and enjoy your content—and even buy your products—you will …
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