When a handshake is not enough: why you need a Partnership Agreement
If you set up in business with one or more other people but do not wish to set up a limited company, a partnership arrangement will be deemed to exist at law without the need for a formal contract. However, whilst a written partnership agreement is not required to...
5 Tips For Crafting Compelling Subject Lines
When it comes to email marketing, the first thing you need to get right is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email content is. It’s easy to spend a lot of time crafting a great message...
How to Identify Your IDEAL Client
If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of her ideal client. Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your...
Women in Ecommerce
- From Inspiration to Impact: The Story Behind Women in Ecommerce™ April 28, 2026Back in the year 2000, I attended a small business conference that would completely change the trajectory of my career—and my life. One of the keynote speakers shared a powerful story about creating an eCommerce organization for Black business owners. Their passion was contagious, and as I sat listening, I felt an idea spark inside […]
- Get More Traffic with AI Images (Without Losing Your Brand Voice) February 6, 2026AI images are everywhere right now and for good reason. They’re fast, flexible, and more accessible than ever. But simply adding AI-generated images to your website or social posts won’t magically bring traffic. The real opportunity lies in how you use them. For women in ecommerce, AI images can become a powerful visibility tool when […]
Her Business Directory
- How to Write a Business Bio That Gets You Found Online March 17, 2026Your business bio isn’t just a paragraph — it’s your first impression, your elevator pitch, and your personal brand story all rolled into one. A strong bio can attract clients, impress collaborators, and make your directory listing stand out from the crowd. 🌷 The Formula for a Great Bio 1. Lead with who you are.Start […]
- Empathy: The Executive Edge in the Age of AI January 26, 2026Let’s be honest—when most people hear “AI in the workplace,” they picture robots stealing jobs, not leaders becoming more human. But here’s the twist: in a world increasingly run by algorithms, empathy is becoming the ultimate executive edge. Yes, empathy. That “soft skill” that used to be relegated to HR workshops and inspirational posters is […]
Entrepreneur
- 8 Hard Truths About Franchising Your Business (Before You Scale Too Soon) June 8, 2026Franchising isn’t just about expanding a business — it’s about transforming one.Scott Greenberg
- AI Is Letting Companies Cut Entry-Level Jobs. Here’s Why That Is a ‘Critical Strategic Mistake,’ According to an MIT Economist. June 8, 2026MIT economist Frank Nagle says jobs fall into three broad buckets ranging from full automation to fully human work.Sherin Shibu