by Heidi Richards | Sep 14, 2024 | Blog, Marketing and Sales, Promoting Your Business
Businesses are constantly seeking an edge to stand out and connect with their target audiences. While some internet marketing strategies are widely known and practiced, there are lesser-known tactics that can significantly boost your online presence, conversions, and...
by Heidi Richards | Apr 12, 2022 | Business Tips, Communication, Marketing and Sales
A mistake that a lot of online marketers make is ignoring the potential of offline marketing. It used to be that direct mail marketing with postcards or sales letters was the go-to way to market. Then online marketing took off and many businesses left behind offline...
by Heidi Richards | Mar 20, 2022 | Blog, Business Tips, Influence, Marketing and Sales, Self Confidence
If you are not nervous before a presentation, then you are lying to yourself. Even a veteran speaker gets butterflies. Here are some strategies to assist with overcoming nerves that can sabotage your talk. Public speaking is a skill that everyone needs to cultivate,...
by Guest Writer | Jul 19, 2020 | Blog, Marketing and Sales, Success
When internet marketing was still in its infancy, “tell a friend” campaigns were incredibly effective. All you had to do was put up an email box, ask people to send your stuff to their friends and they would. Today it’s completely different. People...
by Heidi Richards | Apr 4, 2020 | Advertising, Business Success, Business Tips, Marketing and Sales
The 80/20 rule (officially called the Pareto Principle) is a general rule that states that 80% of all effects come from around 20% of the causes. The idea behind this rule is that it can be applied to basically any field. In business, the Pareto Principle states that...
by Heidi Richards | Mar 8, 2020 | Advertising, Marketing and Sales, Media
When you’re trying to promote your business, you want to use every available means of advertising that you can afford to use. Plenty of businesses advertise through their website and through their social media sites, but offline promoting often brings in a large...
Women in Ecommerce