Are Newspaper Ads Worth the Time and Effort?
When you’re trying to promote your business, you want to use every available means of advertising that you can afford to use. Plenty of businesses advertise through their website and through their social media sites, but offline promoting often brings in a large...
Twelve Tips to Develop Your Online Media Kit
An online media kit is a page on your website where media and potential advertisers can learn what they need to know about your company. It generally contains: * Company overview * Summary of your products and services * Press releases or newsworthy items *...
Women in Ecommerce
- Take A Closer Look At Your Lead Magnets March 4, 2025Optimize Your Lead Magnet for Maximum List Growth Are your opt-in rates lower than expected? It might be time to take a closer look at your lead magnet and make sure it’s working effectively. Your lead magnet is the first touchpoint in your email marketing funnel—it’s what convinces potential subscribers to join your list. So, […]
- When AI Gets It All Wrong: The Human Cost of Misidentification February 18, 2025By Yvette Schmitter, Co-Founder & Managing Partner – Fusion Collective The exponential advancement of artificial intelligence is radically transforming the e-commerce space. Want to streamline your supply chain management? AI can help with that. Want to automatically generate personalized recommendations to encourage upselling? AI’s got you again. AI can even help you zero in on […]
Her Business Directory
- A Contagious Smile February 2, 2025Welcome to A Contagious Smile, a transformative organization committed to healing, empowerment, and advocacy for those who have experienced abuse and for individuals with special needs. Our mission is to create a world where all individuals, regardless of their past trauma or life challenges, can find hope, healing, and the resources they need to live […]
- Top Ten Takeaways from 2024: What We Can All Learn From January 12, 2025As we continue to navigate the challenges and opportunities of 2024, there are key lessons that can shape our future success in both personal and professional spheres. Here are the top ten takeaways from 2024 that we can all learn from: The lessons of 2024 reflect the importance of being adaptable, embracing new technologies, and […]