When the Pandemic Was Forcing People Out of their Jobs, I Quit Mine
by Jen Braaksma For 17 years, I walked into the same high school every day. My students changed, the books I taught in my English classes changed, but my love of teaching stories never did. Then the pandemic hit and we shifted to many, many different versions of...
5 Ways A Home Business Can Make One’s Life Easier
Home businesses come in many different shapes, sizes and forms. These types of businesses provide individuals with an alternative to the office job setting and provide various freedoms to the business owners as well. In fact, there are five often-cited ways in which a...
Tips for Freelancers to Find Clients
When you’re employed by a business, it’s fairly easy to find clients because you work for the clients that are assigned to you. You don’t have to worry about making sure you line up clients now so that you’ll be able to pay the bills in the...
Are You a ‘Mompreneur’? Then you Need a Good Support System
One of the most challenging aspects of being a ‘mompreneur’ (mom entrepreneur) is learning how to ask for help. Of course, before you’re ready to turn to your support system, you have to recognize or build one. Here’s how to build a good support system. *...
Women in Ecommerce
- From Inspiration to Impact: The Story Behind Women in Ecommerce™ April 28, 2026Back in the year 2000, I attended a small business conference that would completely change the trajectory of my career—and my life. One of the keynote speakers shared a powerful story about creating an eCommerce organization for Black business owners. Their passion was contagious, and as I sat listening, I felt an idea spark inside […]
- Get More Traffic with AI Images (Without Losing Your Brand Voice) February 6, 2026AI images are everywhere right now and for good reason. They’re fast, flexible, and more accessible than ever. But simply adding AI-generated images to your website or social posts won’t magically bring traffic. The real opportunity lies in how you use them. For women in ecommerce, AI images can become a powerful visibility tool when […]
Her Business Directory
- How to Write a Business Bio That Gets You Found Online March 17, 2026Your business bio isn’t just a paragraph — it’s your first impression, your elevator pitch, and your personal brand story all rolled into one. A strong bio can attract clients, impress collaborators, and make your directory listing stand out from the crowd. 🌷 The Formula for a Great Bio 1. Lead with who you are.Start […]
- Empathy: The Executive Edge in the Age of AI January 26, 2026Let’s be honest—when most people hear “AI in the workplace,” they picture robots stealing jobs, not leaders becoming more human. But here’s the twist: in a world increasingly run by algorithms, empathy is becoming the ultimate executive edge. Yes, empathy. That “soft skill” that used to be relegated to HR workshops and inspirational posters is […]
Entrepreneur
- Why an Athlete’s Retirement Made Me Rethink My Exit After Building a $2.7B Company May 18, 2026Great leaders should step down at their peak — not after decline — using Barry Sanders' retirement as a model for preserving legacy and enabling strong succession.Brendan P. Keegan
- What You Can and Can’t Deduct in Your Side Hustle (Most People Get Tax Deductions Wrong) May 18, 2026Understanding what qualifies as a legitimate tax deduction — and what doesn't — can help side hustlers avoid costly mistakes, reduce audit risk and keep more of their hard-earned income.George Dimov