How to Enhance Your Brand Personality

A strong personal brand can really boost business. However, strong personal brands generally don’t just happen. It takes a plan and a commitment to follow through. This New Year, consider making a resolution to build a stronger personal brand. Here’s how. Step One: Identify your brand personality For most small business owners their brand personality is their own personality. If you’re a goofy or silly person then your brand may be goofy and silly. If you’re a hard hitting and serious person then that’s your brand personality. This is because it’s much easier and more effective to be yourself than to try to be a character. Martha Stewart is a great example. While she’s certainly not a small business owner, her brand is her personality. You know what to expect from Martha Stewart and people love that. It’s also important when identifying your brand personality to make sure it fits with your niche and target audience. Some personalities and niches may not blend well. …
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