Featured Podcast The Brand is Female

The Brand is Female with Eva Hartling is today's featured podcast The weekly series hosted by Eva Hartling brings you authentic stories of self-accomplishment from powerful and iconic women of all backgrounds including entrepreneurs, business leaders, media personalities and more. A podcast brought to you by TD Women Entrepreneurs! Learn more and listen on Apple Podcasts  
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How to Enhance Your Brand Personality

A strong personal brand can really boost business. However, strong personal brands generally don’t just happen. It takes a plan and a commitment to follow through. This New Year, consider making a resolution to build a stronger personal brand. Here’s how. Step One: Identify your brand personality For most small business owners their brand personality is their own personality. If you’re a goofy or silly person then your brand may be goofy and silly. If you’re a hard hitting and serious person then that’s your brand personality. This is because it’s much easier and more effective to be yourself than to try to be a character. Martha Stewart is a great example. While she’s certainly not a small business owner, her brand is her personality. You know what to expect from Martha Stewart and people love that. It’s also important when identifying your brand personality to make sure it fits with your niche and target audience. Some personalities and niches may not blend well. …
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