Featured Podcast – Course Creators MBA

The Course Creator's MBA Podcast with Dr. Destini Copp is Today's Featured Podcast Your host, Dr. Destini Copp helps business owners increase their revenue with digital products and automated sales funnels. In this podcast, they go deep into product and marketing strategies for digital product creators. Dr. Copp covers everything from digital product creation, how to market and sell your digital products, and just as important, how to find your ideal customer. to learn more about digital products or evergreen sales funnels, visit her website at https://destinicopp.com/. Listen to the Podcast on Apple Podcasts
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How to Identify Your IDEAL Client

If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of her ideal client. Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your brand to appeal to everyone. Your prices might not be in line with what some can afford. Your branding might not resonate with others. Your story may not touch everyone with the same sense of urgency. And when you try to reach everyone, rather than narrowing your focus to your truly ideal client, you dilute your message, making it even less likely that those perfect customers will find you. But if you’re just starting out, it can seem an impossible task to know who your ideal client is. Start with these three points. 1. Gender. Is your audience male or female? While men and women might both read and enjoy your content—and even buy your products—you will …
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