by Heidi Richards | Apr 12, 2022 | Business Tips, Communication, Marketing and Sales
A mistake that a lot of online marketers make is ignoring the potential of offline marketing. It used to be that direct mail marketing with postcards or sales letters was the go-to way to market. Then online marketing took off and many businesses left behind offline...
by Guest Writer | Jul 19, 2020 | Blog, Marketing and Sales, Success
When internet marketing was still in its infancy, “tell a friend” campaigns were incredibly effective. All you had to do was put up an email box, ask people to send your stuff to their friends and they would. Today it’s completely different. People...
by Heidi Richards | Feb 8, 2020 | Blog, Marketing and Sales
Are you presenting a product or service to a potential client or an audience of potential clients? The main point of the presentation is to make the sale, but the focus of the presentation is the audience. How can you accomplish both in one shot? We are going to give...
by Heidi Richards | Feb 5, 2020 | Blog, Business Tips, Promoting Your Business
Online marketers tend to ignore traditional press. They’ll get exposure on social networking sites, social bookmarking sites and try to get their content written up about by other people’s blogs. But by and large, they don’t contact the offline...
by Heidi Richards | Jan 23, 2020 | Blog, Marketing and Sales
What if you’ve taken the time to create a marketing plan but now you’re so busy servicing your current clients that you’re having a hard time keeping on track with your plan? Is it okay to set the plan aside for awhile? After all you’ve got...