How to Build a Sales Pitch into Your Presentation

Are you presenting a product or service to a potential client or an audience of potential clients? The main point of the presentation is to make the sale, but the focus of the presentation is the audience. How can you accomplish both in one shot? We are going to give you a few hints in that area. Sell, Sell, Sell! When salesmen have quotas, the customer can become lost in the sauce. Remember door-to-door salesmen? They didn’t have PowerPoint presentations or big event halls with a stage to speak to their prospective clients. They honed a few basic skills that made the sale for them. As a business owner or a manager for a company, knowing the importance of new business as well as the importance of client needs can translate into sales with the right formula. Being prepared for anything (even big fat Nos) actually makes your job a lot smoother and simpler. Sometimes it isn’t what you know but how you convey what you know to your target audience. Building Your Presenta…
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Getting PR Attention is Easier Than You Think

Online marketers tend to ignore traditional press. They'll get exposure on social networking sites, social bookmarking sites and try to get their content written up about by other people's blogs. But by and large, they don't contact the offline world. Yet getting exposure in the offline world isn't any more difficult than the online world. The difference is when you get exposure offline, the traffic is often both higher in volume and higher in quality than the traffic you get from online sources. How do you get PR attention? Here's how. ==> Identify Potential Publications Don't do press releases. Don't fax in press releases and don't do online press releases. While these may be good for backlinks, by and large editors and writers at successful publications find their stories from other sources. Instead, it's much more effective to take a more direct approach. Start by figuring out which publication(s) might be interested in the things you're doing. If they've …
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5 Tips to Help You Market When You Think You’re Too Busy

What if you've taken the time to create a marketing plan but now you're so busy servicing your current clients that you're having a hard time keeping on track with your plan? Is it okay to set the plan aside for awhile? After all you've got enough business to keep you busy. And, you're not sure you could handle additional clients right now anyway. While marketing may not seem like a necessary activity when your business is going gang-busters, it's only a matter of time before your lack of marketing starts to impact your business. Staying on top of your marketing plan, even when you're busy, ensures you always have a pipeline full of prospects and clients into your business. While you may be busy right now, if you stop marketing for the next three months, you may find yourself high and dry when it comes to clients, because you've stopped the flow. As an independent professional myself, I can totally relate to being too busy to market. It seems the days are never l…
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Five Ideas to Get Your Freelancing Noticed

You started from scratch. You built your freelance business up from nothing. You’re doing well and you're proud of your accomplishments. However, you want more. You want to build a bigger business - one that supports all of your personal and financial goals. Here are five top tips to take your freelancing business further. #1 Publish - Publishing e-books, books and reports on pertinent and relevant topics in your industry will make you a household name. When you meet prospects you can say, “Here, let me give you a copy of my book.” Perhaps more importantly, people will start coming to you for your services because they’ve heard of you through your book. Publishing enhances your authority and credibility. It also makes it possible to justify higher rates. You are, after all, a published author and expert. #2 Blog - Okay, so you’re probably blogging already. But are you blogging on other industry blogs? Are you guest blogging for those movers and shakers in your industr…
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5 Tips For Crafting Compelling Subject Lines

When it comes to email marketing, the first thing you need to get right is the subject line. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email content is. It’s easy to spend a lot of time crafting a great message and then just slap a subject line on it at the end. Spend some time writing them and see what type of headline gets you good open rates. Here are five tips to get you started. Keep It Short You want your readers to see the entire subject line before they click it. You also want to make it easy for people to scan through their emails. Try to get your point across in 50 characters or less. Pay attention to how your subject lines look on your own devices. Another great idea is to keep a swipe file of subject lines that grabbed your attention. Even if the emails are on a very different topic, you can adapt them for your own needs. Avoid “Spammy” Words Stay away from using any words we all associate w…
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