Getting PR Attention is Easier Than You Think

Online marketers tend to ignore traditional press. They'll get exposure on social networking sites, social bookmarking sites and try to get their content written up about by other people's blogs. But by and large, they don't contact the offline world. Yet getting exposure in the offline world isn't any more difficult than the online world. The difference is when you get exposure offline, the traffic is often both higher in volume and higher in quality than the traffic you get from online sources. How do you get PR attention? Here's how. ==> Identify Potential Publications Don't do press releases. Don't fax in press releases and don't do online press releases. While these may be good for backlinks, by and large editors and writers at successful publications find their stories from other sources. Instead, it's much more effective to take a more direct approach. Start by figuring out which publication(s) might be interested in the things you're doing. If they've …
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