In Business It’s Just as Important to Sell YOU!
When many business owners start out, they tend to emulate those they respect in their industry. This is not a mistake but rather a first step on the path to real business success. You will know that you’re on the road to long-standing success, however, when you’re able to sell YOU rather than to stand in the shadows of your mentor, coach, or business idol.
Here’s how to let your personality shine through for better business today and tomorrow. * Be yourself - One of the easiest ways to be yourself and share your true personality is through your communications. This can be through your email messages, your blog posts, your social networking interactions and through your content efforts. When you write or speak with anyone in your industry - client, prospects or business associates, let your personality and communication style shine through. For example, if you have a knack for colorful metaphors, use them. If you have a very animated face when you speak, don…
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